Lumina is a boutique wellness and aesthetic studio in Los Angeles tailored to high-net-worth clients. They combine medical-grade treatments with a spa-like, holistic atmosphere, focusing on silence and sensory relaxation.
Lumina is a boutique wellness and aesthetic studio in Los Angeles tailored to high-net-worth clients. They combine medical-grade treatments with a spa-like, holistic atmosphere, focusing on silence and sensory relaxation.
Project Description
A modern digital platform for a beauty studio offering services, bookings, and brand storytelling.
Services
Website Design
Website Design
Brand Visual Design
Brand Visual Design
The Challenge
Lumina's physical studio is an oasis of silence and sensory calm, but their digital presence was chaotic and generic. The booking process was a 12-step nightmare that caused high drop-off rates. The challenge was to translate the "scent and silence" of a luxury spa into a pixel-based medium, creating a website that felt like a digital exhale while robustly handling complex scheduling, deposits, and therapist availability.
Lumina's physical studio is an oasis of silence and sensory calm, but their digital presence was chaotic and generic. The booking process was a 12-step nightmare that caused high drop-off rates. The challenge was to translate the "scent and silence" of a luxury spa into a pixel-based medium, creating a website that felt like a digital exhale while robustly handling complex scheduling, deposits, and therapist availability.
The Solution
We designed the site as a "Digital Sanctuary." Visually, we used a palette of warm stone, beige, and soft charcoal, paired with high-end editorial typography (Playfair Display). Technically, we built a headless booking flow that feels seamless—no redirects, no pop-ups. We implemented "Slow Tech" principles: smooth, languid page transitions and scroll-triggered image reveals that mimic the pace of a relaxation treatment, forcing the user to slow down.
We designed the site as a "Digital Sanctuary." Visually, we used a palette of warm stone, beige, and soft charcoal, paired with high-end editorial typography (Playfair Display). Technically, we built a headless booking flow that feels seamless—no redirects, no pop-ups. We implemented "Slow Tech" principles: smooth, languid page transitions and scroll-triggered image reveals that mimic the pace of a relaxation treatment, forcing the user to slow down.
The Outcomes
Results were transformative. The booking conversion rate increased by 40% in the first month.
Gift Card revenue doubled as the page became a visual experience in itself.
The brand is now recognized as the definitive luxury aesthetic destination in Los Angeles, with the website frequently cited by new clients as the primary reason they booked.
Results were transformative. The booking conversion rate increased by 40% in the first month.
Gift Card revenue doubled as the page became a visual experience in itself.
The brand is now recognized as the definitive luxury aesthetic destination in Los Angeles, with the website frequently cited by new clients as the primary reason they booked.
Client Review
It feels exactly like walking into our lobby. You managed to capture the 'vibe' of silence and luxury in a website. Clients actually tell us they feel relaxed just scrolling through the service menu. It's magic.
Ava Thompson
Founder
at
Lumina
More Info
[ Date ]
Sep 3, 2025
[ Client ]
Lumina
[ Timeline ]
2-4 Weeks
[ Budget ]
$1,900
By DesignFrame
FAQ
[ 07 Faq ]
Got Questions?
We believe in radical transparency. Here are the answers to the most frequent queries regarding our process, pricing, and partnership models.
Still have doubts ? Book a call now.
What is your typical project timeline?
How does payment and billing work?
Do I need to have my content ready before we start?
Will I be able to edit the website myself?
What happens after the website launches?
FAQ
[ 07 Faq ]
Got Questions?
We believe in radical transparency. Here are the answers to the most frequent queries regarding our process, pricing, and partnership models.
What is your typical project timeline?
How does payment and billing work?
Do I need to have my content ready before we start?
Will I be able to edit the website myself?
What happens after the website launches?
FAQ
[ 07 Faq ]
Got Questions?
We believe in radical transparency. Here are the answers to the most frequent queries regarding our process, pricing, and partnership models.
Still have doubts ? Book a call now.
What is your typical project timeline?
How does payment and billing work?
Do I need to have my content ready before we start?
Will I be able to edit the website myself?
What happens after the website launches?