Velocita

Velocita is a Series B SaaS platform based in San Francisco, specializing in high-frequency trading tools for enterprise clients. With a team of 40 engineers and only 4 designers, they needed a way to scale their interface without incurring massive technical debt.

Project Description

A generative design system architecture that bridges the gap between Figma and React. We built an AI-powered engine that automatically documents component usage, ensuring perfect synchronization between design intent and engineering execution.

Services

Product Strategy

React Development

The Challenge

The engineering team was moving significantly faster than the design team could document. For every new component created in Figma, designers spent 40% of their time manually writing documentation, red-lining specs, and creating variants for Light/Dark modes. This lag caused developers to "guess" CSS values, leading to significant visual fragmentation and a UI that felt broken across different modules.

The Solution

We inverted the standard workflow. Instead of humans documenting for machines, we used AI to document for humans. We architected a custom plugin using the Figma API and OpenAI’s GPT-4. The plugin scans the layer structure, naming conventions, and auto-layout properties of any selected component, then instantly generates a structured JSON file and a human-readable "Usage Guideline" markdown file, syncing them directly to the engineering codebase (Storybook).

The Outcomes

85% Reduction in documentation time (what took 4 hours now takes 5 minutes).
95% Adoption of the design system by engineering (up from 40%).
Acquisition: The internal tool was so successful it was spun off and acquired by a major dev-tool competitor.

85% Reduction in documentation time (what took 4 hours now takes 5 minutes).
95% Adoption of the design system by engineering (up from 40%).
Acquisition: The internal tool was so successful it was spun off and acquired by a major dev-tool competitor.

85% Reduction in documentation time (what took 4 hours now takes 5 minutes).
95% Adoption of the design system by engineering (up from 40%).
Acquisition: The internal tool was so successful it was spun off and acquired by a major dev-tool competitor.

Client Review

DesignFrame didn't just redesign our UI; they fundamentally fixed our operational workflow. The plugin they built has saved us thousands of engineering hours. It’s the highest ROI engagement we’ve had in five years.